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What is the difference in wholesale and retail prices for home solar power systems?

The biggest difference in wholesale and retail prices comes about by considering a number of price differentials around purchasing volume, supply chain process, brand premium, and installation services. It is obvious that the price will be lower in the wholesale price since it considers bulk purchases, and most often discounts are allowed. On the other hand, retail price includes other added costs, which are the transportation cost, installation cost, after-sales service, and profit by the distributor. The retail prices are always 20%-50% higher than the wholesale prices due to variations in demand in the market, branding of the product, and regional factors.

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